Workshops
Workshop - Stories that stick
From 15 seconds to 1 minute, short form narrative is an art form, so why are there no guides?
In this workshop you will study the history of marketing and advertising narrative from the early days when brands and marketeers realised show and tell was not enough, through the development of the digital era to the current trend in very short clips and the dominance of video + TikTok.
Armed with this knowledge you will develop your own ideas to understand what makes a truly engaging short story based on three key elements:
Character: What people or brands are we drawn to? What makes a memorising brand and how do those brands create believable characters.
Emotional storytelling: Exactly what beats do you need for a truly short story. The ultimate 15 second toolkit.
The twist: How can you end your story without ending your story so that people want to see more. It’s the Netflx format applied to social media. A true model for ongoing engagement.
Workshop - Stories for growth
Can A.I really dominate the stories of the future?
Or is it just a tool to get us there faster? In this workshop you will study the development of A.I narrative not just in the last few months, but in the years leading up to what is now a current topic of conversation. Discover if this is an automation to be feared or embraced when it comes to all forms of creative narrative.
Practically you will use the A.I tools of today to create both long form and short form narratives, to develop content from 15 seconds to a series a way to answer the big A.I questions of today:
Can A.I create the best stories? What is it that you have as a human creative which A.I does not?
Which are the best platforms for you to use to get started?
What are the golden rules when talking to A.I?
Workshop - Budget friendly video part 2
The perfect addition to budget friendly video - a Masterclass - this workshop will give you a more hands on approach to the implementation of video product.
Not all video is created equal and not all video budgets are the same, but it’s easier than you think to create premium looking video or decide not to spend money when a good old fashioned idea will trump all. In this practical engaging workshop Carl will draw on over 25 years as a hands on producer, director and writer to show you ways to enhance your video and build emotionally engaging content both live action and animation. You will learn:
Right idea right platform: What do you need to make a YouTube compared to a TikTok clip.
Budget is not everything: How to make your ideas go gold without breaking the bank.
The 3 rules of praCtical video: How music, tone and editing are all you need.
Consultancy
Working directly with you or your marketing / department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a one-to-one setting.
Why you should book Carl for your next event
Described by Variety Magazine as “Absolutely charming and unabashedly offbeat” Carl’s informal educated style adds humour and gravitas to subjects without loosing focus on inspiration.
With over 25 years of hands on experience his knowledge of the media industry goes back to the ages before new digital technologies providing historical and well as up-to-date insights.
His open and upfront style explains important ground breaking ideas in an easy-to-understand way. This, combined with his unique insights, makes for presentations that inspire and generate new ideas.
Carl has worked across the globe so his point of view is truly international.
Carl is also a skilled host, MC and moderator who has received excellent feedback for the events, panels and roundtables he has hosted.
