Commercial
Advertising
OOH
Commercial Advertising
The best commercials don’t sell a product, they sell a story. Great stories need authentic casting, believable performances and memorable moments.
With years of experience directing features and TV programs these commercials showcase my love of narrative and performance. The bonafide surfer in The Attack, Octogenarian hero of Durex and the lads of Omo’s now familiar series who, before dirt became good, had never performed in front of the camera.
Branded content
When is a commercial not a commercial? When it’s branded content.
Branded content and longer form video often needs a documentary skill-set . The need to work with real people, create emotional depth and sustain narrative for more than 60 seconds. With a background in shows for independents and the BBC here’s some longer award winning content.
Paid social and online content
Online audiences need to be captivated. In a world without sound, pre-rolls and PPC, video need to instantly grab attention. From giant OOH digital displays, online + congress, as well as socials this is content has delivered millions of hits to Facebook, Youtube, Instagram.
And last but not least - desert.
One director combining food and live action, what a great idea. Now it’s a reality.
Fortnum and Masons nominated The Wine Show for their top award, Wagamama built the biggest OOH screen Heathrow has ever seen and Wasabi said this tabletop performance content was “a seamless combination.”
