Water sports enthusiasts and the ever-increasing stand up paddle boarding community. McConks used Facebook, Instagram and their own website to converse, but none of those presences used original professionally produced video or photography to demonstrate their offer and to tell people who they were and why buyers should invest.

Campaigns take time and money. So why not combine video and photography to develop longer lasting strategies, rich social media assets and guaranteed ROI. Here are some considerations and questions for your next photographic and video campaign

Google and SEO loves video, so campaigns aren’t always necessary for visibility and to tell people about your services, but campaigns are brilliant for dwell time, and dwell time is key. Why spent money on a great looking video if viewers click off after 15 seconds. They won’t. How do you know that?

Not so long ago, in a boardroom not so far away, the conversation was simple - we need a film and some stills, for press, maybe point of sale. Now, the requirements of the digital universe are a little more… galactic:

Not so long ago, in a land far far away, screens were square. Only the richest and wisest could afford glorious widescreen. Now, with the flick of a switch, the world can be transformed into 2:3! But is all content truly cinematic?