Masterclasses
D&AD approved Masterclasses
Discover new ways to supercharge your creativity and brand strategy. In 3 hours you will discover new ways to add brand value and use video marketing to increase return on investment.
Suitable for companies + individuals
Masterclass 1
Harness the power of Emotional Creativity
Everyone, every brand, is fighting for attention. In a world where engagement is measured in seconds, not minutes, this masterclass gives you the shortcuts and tools to ensure your work connects and stays connected. How?
Science fact - Humans feel first and think second
Emotions connect. Without emotion, stories are, well, not stories. They're just a series of events, lost, without meaning. Social media is littered with videos that “show and tell” ; visuals that will never produce sales.
In this Masterclass you will learn how to use pre existing human connections to enhance your creativity to gain market advantage.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
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Everyone!
Content creators
Agency creatives
Brands
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You'll discover:
How to create emotional campaigns.
The secrets of social narrative. and short form story structures.
How to use emotional creativity and video marketing.
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Three sections combine theory with practice.
A knowledge mix of narrative development and real life egs
Individual or group tasks
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Three - four sections
How and why emotional creativity works.
How it can be used for brands + campaigns
Create your own campaign
Use that campaign online, across platforms
Masterclass 2
Produce engaging social media aka Stop the scroll, start feeling
Learn how to use real human connections to produce engaging social media, no matter the platform.
Learn how to structure a campaign and why audience first marketing maybe the way ahead.
This Masterclass with show you how to create impactful social media campaigns from the initial idea to the final engaging cross platform execution. Learn from award winning examples and ready to use innovative techniques.
Stop scrolling and start feeling today.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
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Everyone!
Content creators
Agency creatives
Brands
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You'll discover:
How to capture your audience's attention in seconds no matter the platform.
The secrets of creating engaging emotional campaigns for social, YouTube and beyond.
The three things you need for successful video + social marketing. Avoid the technical minefields with this top level tool.
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Using best practice examples, tasks and group activity you'll gain knowledge and practical tools at the same time.
Prt 1 gives you the engagement theory
Rt 2 the practical application
Prt 3 the online examples and campaign format
NB: All exercises are through general briefs not individual brands. For bespoke services see one to one
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Prt 1 - engagement theory. How emotional creativity can grab y9our audiences attention no matter the platform. Real life egs and case studies plus unique theory only available here.
Rt 2 the practical application. Try out your ideas with real life tasks alone or as part of a group.
Prt 3 the online examples and campaign format. Learn from the ward winners and tailor your ideas to fit the needs of cross platform advertising.
Develop creative strength - feel first, think second.
Science fact - humans feel first and think second. Digital campaigns give clients fantastic opportunities but the big advertising question still remains - why should we care? The good news is, you have the power. You can use your experiences and knowledge to supercharge your work, marketing and content. If you add emotion.
Masterclass 3 - Impactful video marketing
If a picture is worth a thousand words, a video can be worth a million likes and reposts. Video is now the no1 form of content. If you are a creative, brand or business, video is your most powerful marketing tool. But…
People are often restrained by technique, held back by the potential of A.I work arounds when all you need are some simple effective rules. Join us an create and produce engaging content that’ll grab people’s attention and keep them engaged.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
-
Everyone!
Content creators
Agency creatives
Brands
-
You'll discover:
How to create video ready campaigns
How to heighten your creative quality + bring your video marketing to life, no matter the channel.
The three things you need for successful video + social marketing. Avoid the technical minefields with this top level tool.
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Using best practice examples, tasks and group activity you'll gain knowledge and practical tools at the same time.
With examples from all the best content creators.
NB: All exercises are through general briefs not individual brands. For bespoke services see one to one
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Prt 1 - Build your campaign: intriduction to emotional storytelling.
Prt 2 A three step guide to creating impactful video marketing
Prt 3 Create your own campaign.
One to one - consultancy
Working directly with you, your brand, or marketing department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a confidential one-to-one setting.
Why you should book Carl for your next event
Described by Variety Magazine as “Absolutely charming and unabashedly offbeat” Carl’s informal educated style adds humour and gravitas to subjects without losing focus on inspiration.
With over 25 years of hands on experience, his knowledge of the media industry goes back to the ages before new digital technologies providing historical and well as up-to-date insights.
His open and upfront style explains important ground breaking ideas in an easy-to-understand way. This, combined with his unique insights, makes for presentations that inspire and generate new ideas.
Carl has worked across the globe so his point of view is truly international.
Carl is also a skilled host, MC and moderator who has received excellent feedback for the events, panels and roundtables he has hosted.
