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Creative Content Consultant‍

Helping creatives, businesses + brands

Create content audiences will love + share

Content consultant. Content Creation. Content Masterclasses + Keynotes

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What people loved

  • carl prechezer emotional creativity logo

    This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.

    Emotional Workshop CEO

  • D&AD workshops

    “Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He always engages with everyone. "

    Lisa Evans - D&AD

  • D&D masterclasses carl prechezer

    A great Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.

    Senior Copywriter

  • Mostyn Thomas D30 works with carl prechezer

    “Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotional insight"

    Mostyn Thomas - D3O

  • holly brennen emperor diverse works with carl prechezer

    “Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "

    Holly - Diverse Travel

  • fergus bowen bene works with carl prechezer

    Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved.

    Fergus Bowen - Managing Director Bene

WHAT DOES A CONTENT CONSULTANT DO?

Discover how to unify your content with a consistent strategy

A good content consultant doesn't start with "what should we post". They start with: what is the emotionally engaging story every piece of content should be telling? Everything else — captions, scripts, briefs, campaigns — flows from that answer.

Carl’s approach to content consultancy is based on a strategy developed over 25+ years working with movie studios, TV stations and brands - emotional creativity.

Find out how

Trusted by

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Graphic with text 'We Make Footballers' and a silhouette of a female football player kicking a ball.
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Diverse Travel logo with word 'Diverse' and a circular stamp that says 'Travel'
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SERVICES

What makes good content?

Good content answers one simple question - what do you want your audience to feel / act? Not say — feel / do. Everything else should flow from that answer.

Most strategies concentrate on data. They use analytics to list attributes but give nobody a clear emotional plan. They don’t create a need. The result is content that describes — not content that connects.

Here’s how Carl’s services are different:

Brand Strategy. Storytelling. Creative Development

WHO ARE YOU TALKING TO?

  • Use human insights to build an authentic content strategy.

  • Use science fact - human’s feel first, think second- to develop your story

  • Use Carl’s 3 step story process to connect in seconds not minutes

Learn more

Content production. Content distribution. Metrics + Management

WHAT DO THEY LOVE TO WATCH?

  • Use an emotional hook to create multi-channel content

  • Understand the emotional needs of your chosen channel

  • Select metrical scales to understand engagement as well as sales.

Learn more

Masterclasses. Workshops. One-to-one

WHAT’S YOUR NEW IDEA?

  • Discover new ways to create your content

  • Save time and money with simple tested tool kits

  • Learn, develop, evolve to underatdn technology such as A.I

Learn more

CAMPAIGNS

THE DIFFERENTIATOR

Harness the power of emotional creativity

Most brand storytelling consultants know strategy, they may understand creativity, but are they hands-on? With over 25+ years of production experience and 6+ years running Unit Creative Carl has personally created, produced and distributed content for agencies, brands + businesses. In the age of A.I content production needs to harness the power of emotional creativity.

“In the age of machine learning our greatest asset is emotional intelligence”.

Prof Neil D Lawrence

The challenge

78% OF UK CONSUMERS

Reject inauthentic brands

People prioritise human stories over price. Businesses know this and need to act. The trick is to find a consultant who understands emotional truth and the business objective behind that truth.

The science

95% OF THE HUMAN BRAIN

Relies on emotions

The majority of purchase decisions take place in the sub-conscious mind + that mind feels first and thinks second. That’s why companies need emotionally engaging marketing to cut through.

The solution

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National Theatre logo in black and white with large bold text.
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MASTERCLASSES - WORKSHOPS - ONE-TO-ONE

CHOOSE YOUR COURSE FORMAT

01

D&AD APPROVED PROGRAMME

Masterclasses

Three hours. Immediate tools.

BEST FOR

Teams and individuals who want a structured proven programme with clear practical outcomes.

SUBJECTS EXAMPLES

  • Emotional Storytelling

  • Adding impact to social campaigns

  • Creating complete content workflows: The power of video

See all Masterclasses

02

HANDS ON. BUILT AROUND A BRIEF

Workshops

Half or full day. Personalised brief

BEST FOR

Organisations with a specific creative or strategic challenge who need more than a public session can provide.

SUBJECTS AVAILABLE

  • Level 2 content development

  • Working with A.I

  • Bespoke

See all Workshops

03

PERSONAL · DIRECT · BESPOKE

One To One

Full focus on your specific situation.

BEST FOR

Senior leaders, founders and individuals who want direct to brief action. Not a course. A conversation with consequences.

SUBJECTS RECENTLY COVERED

Start up brand development

Rebranding

Retail updates + latest news

See One-TO-ONE

NEED A WORLD CLASS SPEAKER OR FACILITATOR

Carl Prechezer Keynote speaker on artificial intelligence

Keynote Speaker

Specialising in innovation, media and film, Carl is an in-demand speaker and has delivered public + private presentations and keynotes worldwide.

Clients appreciate how he blends a deep understanding with practical hands-on experience in a relaxed, spontaneous and humorous style.

Facilitator

With a history of hands on experience as a creative, film director, content producer and strategist trained in the UK + the USA Carl can facilitate or chair your events in a open clear way based on real knowledge and experience.

Book a discovery call
Carl Prechezer's various film festivals and awards oincluding BTAA, The Academy, Cannes, Kinsale, Cannes Lions, PM Society, Roses Creative Awards, Eurobest, Clic Awards, and a bronze winner badge.
Carl Prechezer's various film festivals and awards oincluding BTAA, The Academy, Cannes, Kinsale, Cannes Lions, PM Society, Roses Creative Awards, Eurobest, Clic Awards, and a bronze winner badge.

REAL WORLD EXPERIENCE · PROVEN RESULTS

Simplify your content strategy - harness the power of emotional creativity

“Carl bridges the gap between brand strategy + creative development with real world experience”