Masterclasses
3 hour or full day Masterclasses designed to give you access to trending insights and practical guides. From emotional storytelling, to video production and digital distribution these interactive courses will help you find new ways to supercharge your creativity or enhance your branding development.
Masterclass - Stop the scroll start feeling
Scrolling, what’s wrong with scrolling?
We love to scroll . On average people scroll 90 metres a day, that’s 52 miles a year, which means… in a lifetime we’ll scroll and swipe approximately 6.5 million meters. That’s from here.... to Rome.
The challenge is not scrolling, the challenge is stopping. How do brands, businesses and social media users create content that’ll make people stop and when they stop, stay engaged.
Science proves humans feel first and think second. Our emotions control how we think, behave, react. It’s our hearts that make us scared of the water. We’re scared of the deep because of our stored emotions, despite our logical minds.
This workshop is aimed at anyone who’s looking for a way to engage online regardless of the platform. A way to create and distribute content which will engage faster, last longer and give generate real results.
Masterclass - Emotional creativity
In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, this Masterclass gives you the shortcuts to ensure your work connects. By tapping into the power of emotion, you’ll learn how to create content that captivates, all the way from pitch to production.
This course taps into the pivotal role that emotions play in creative content marketing. You'll learn how to hit the right tone and ensure your pitch / story connects with your audience.
Like salt to the chef, life tastes bland without emotion. Learn to sprinkle emotion on your creativity and you'll gain a powerful potion, a way to make people fall in love (Crazy Rich Asians) be scared to dip their toe in the water (Jaws) and force a father to chop off his son's hand (Star Wars).
Masterclass - Create budget friendly video content
If a picture is worth a thousand words a video can be worth a million likes and reposts.
Video is now the no1 form of content. If you are a creative, brand or business video is your the most powerful marketing tool.
In this session you will learn that creating great video comes down to 3 key questions:
What’s your genre or tone? Nail tone and all other video techniques will fall into place.
Music, what’s your music? TikTok was build on music and for a good reason, it’s a fast solid way to connect, so start with music, you’ll be inspired.
Editing. Describe your film in 3 shots? If you can’t create a beginning, twist and revelation in 3 shots your idea isn’t strong enough, and with three shots you should have the creative campaign for all forms of content.
This workshop is for anyone who’s looking to supercharge their video content or start from scratch to add video to their brand, website or social feed.
Consultancy
Working directly with you or your marketing / department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a one-to-one setting.
With over 25 years of hands on experience his knowledge of the media industry goes back to the ages before new digital technologies providing historical and well as up-to-date insights.
His open and upfront style explains important ground breaking ideas in an easy-to-understand way. This, combined with his unique insights, makes for presentations that inspire and generate new ideas.
Carl has worked across the globe so his point of view is truly international.
Carl is also a skilled host, MC and moderator who has received excellent feedback for the events, panels and roundtables he has hosted.
Why you should book Carl for your next event
Described by Variety Magazine as “Absolutely charming and unabashedly offbeat” Carl’s informal educated style adds humour and gravitas to subjects without loosing focus on inspiration.
