Discover new ways to add emotional impact to your brand and creativity.

Through workshops, bespoke creative consultancy and keynote events you can discover:

  • How to use emotional creativity to develop or invigorate your brand

  • Why character is your greatest weapon

  • How to produce award-winning content

  • The 3 most important tools for impactful video content

Emotion + Character = Engagement

All great stories start with a big emotion - Love. Hate. Greed. In movies it’s called “the hook”. For brands it’s the campaign. But how do you know if your hook will connect?

Try this - think of your brand as a film or movie star, what movie would it be? Why should we care? It’s no accident you choose to watch certain movies, series, genres, your choices are based on who you are and what moves you, emotionally. People react to brands in the same way, as a reflection of themselves, or a reflection of how they want to see themselves.

Now add an emotion. An emotion that will affect and change your character. Distill that down into 3 shots and you’re on your way.

MASTERCLASSES + WORKSHOPS

Join Carl today and discover new ways to create emotionally engaging stories, cost effective video marketing  campaigns and new way to stand out from the crowd.

MASTERCLASSES

Discover new ways to supercharge your creativity and develop engaging campaigns, budget friendly video and creative content for all platforms.

Current Masterclasses

  • Emotional storytelling + video

  • Stop the scroll, start feeling

  • Creating authentic brand video

“Carl is energetic, knowledgable and open.”

Online + In Person

WORKSHOPS

Learn how to create brand stories that stick. Develop your individual identity + find new ways to create video marketing that will produce sustainable ROI.

Available courses

  • Why - find your inner braand.

  • Create stories that stick

  • Video marketing for ROI

“Carl’s practical knowledge gave me the tools I need for my next campaign.”

Online + In Person

ONE-TO-ONE

Add new value to your offer with this bespoke offer. Learn how A.I can work for you and what’s trending and what’s not.

Recent Discoveries

  • Ask not what A.I can do for you, but what you can do for A.I

  • Retail trends and how they will effect you

  • Sustainability - are you?

Online + In Person

“Carl’s…

Create your own storytelling tool kit

Story structure and techniques can be taught, mastered by practice and repetition, but technique doesn’t create a connection - you’ve see the movie, the TV series, looks great on the trailer, but roll the end credits + you’re left feeling empty. Why? Because there’s no emotional connection. So how do you connect?

  • Tap into the power of you: Personal experience creates strong characters and memorable situations.

  • Build believable moments: Learn how tone and genre can jump start your ideas.

  • Short story tricks: If you can deliver your message in 3 shots you’ve got the emotional depth to develop anything.

  • It’s always personal: If it doesn’t connect to you, your friends, your gang then it’s not going to work in the wider world.

Team Training

Split into two approaches, you can either book all of your team on to one of our existing courses, delivered at a time and place to suit you. Or, if you’re in need of something specific we’ll talk through your request in a meeting

Tours + workshops - What’s trending in retail?

In partnership with Insider Trends this series of talks, workshops and retail safaris will show you all the latest retail trends.

Whether you’re eager to understand how to break into the high street, or an established retailer looking for emotional inspiration for the launch of a new campaign or product these workshops and tours will serve to inform and inspire.

  • Visit the latest stores and experiences at some of the West End’s leading brands. Or join retail safaris across the world.

  • Understand the stories behind the stores + see how these stories connect with the brand’s Omnibrand experience.

  • Join or develop a bespoke workshop for your brand or agency to create new ideas and campaigns from your in-person experience.

Video and Content Consultancy

If workshops aren’t your thing and you are looking for a more hands on, one to one approach, why not book Carl to work with you on a project or brand?

Notch did it. D30 did it. McConks did it.