Creative
Content Consultant
Find new audiences and stay connected.
Harness the power of emotional creativity
Build stronger brands
Why use emotional creativity
Whether you’re a creative, a start-up or a well established brand emotional creativity offers you a marketing solution based on scientific fact:
Humans feel first and think second
It’s our hearts that buy us ice cream, not our minds. So why post endless content when you can use emotional connections to engage with your audiences.
You’re in good company:
MASTERCLASSES + WORKSHOPS
Join Carl today and discover new ways to create emotionally engaging stories, cost effective video marketing campaigns and award winning content.
MASTERCLASSES
Join a D&AD approved Masterclass and discover a brand new creative marketing toolkit. Supercharge your creativity, with all the latest tops and tricks.
Current Masterclasses
Emotional storytelling + video
Stop the scroll, start feeling
Creating authentic brand video
“Carl is energetic, knowledgable and open.”
Online + In Person
WORKSHOPS
Learn how to create brand stories that stick. Develop your individual identity + discover the tools you need to create video marketing that will produce sustainable ROI.
Available courses
Why - find your inner braand.
Create stories that stick
Video marketing for ROI
“Carl’s practical knowledge gave me the tools I need for my next campaign.”
Online + In Person
ONE-TO-ONE
Add new value to your offer with this bespoke offer. Learn how A.I can work for you and what’s trending in the world of retail. Use this bespoke service to go one to one.
Recent Discoveries
Ask not what A.I can do for you, but what you can do for A.I
Retail trends and how they will effect you
Sustainability - are you?
Online + In Person
“Carl quickly understood our brand and what we needed to acheive.”
What people loved
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“Carl is an inspiring professional, always gets great feedback from his D&AD masterclass."
Lisa Evans - D&AD
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“Carl quickly understood our brand and tone of voice. He successfully challenged our thinking."
Mostyn Thomas - D3O
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“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. "
Holly - Diverse Travel
Creative - Content - Consultant
What does producing video marketing campaigns and directing Hollywood movies have in common? The ability to connect with audiences and the need to stay connected.
Distilled from 25+ years of hands-on experience Carl’s refreshing approach to marketing and consultancy will help you build stronger brands by harnessing the power of human emotions saving you time and money.
Content creation + production Services
With Unit Creative CEO Carl offers content development and production services for clients, agencies and brands. From large digital campaigns, to online content and full service commercial productions, campaigns are bespoke, produced in-house, no out-sourcing.
Creative Services:
Emotive campaigns
Branding + Web
Social media
Production Services:
Pre-production + visualisation
Content creation
Digital roll out / sales
Distribution Services:
Brand relaunch
OOH
Digital
About Carl
Oscar shortlisted for The Cutter, writer/director of cult classic Blue Juice, Carl was classically trained at The Royal College of Art and USC. The first ever BAFTA Fulbright film scholar his work has been described as “crowd pleasing” & “absolutely charming and unabashedly offbeat”. His warmth, love of audience and commercial sensibility makes him a popular speaker and consultant.
