Consultant
Masterclasses
Keynote speaker

Discover new ways to add emotional impact to your brand and creativity.

Through workshops, bespoke creative consultancy and keynote events you can discover:

  • How to use emotional creativity to develop or invigorate your brand

  • The power of emotional storytelling

  • How to produce award-winning content

  • The 3 most important tools for impactful video content

Create your own storytelling tool kit

Story structure and techniques can be taught, mastered by practice and repetition, but technique doesn’t create a connection - you’ve see the movie, the TV series, looks great on the trailer, but roll the end credits + you’re left feeling empty. Why? Because there’s no emotional connection. So how do you connect?

  • Tap into the power of you: Personal experience creates strong characters and memorable situations.

  • Build believable moments: Learn how tone and genre can jump start your ideas.

  • Short story tricks: If you can deliver your message in 3 shots you’ve got the emotional depth to develop anything.

  • It’s always personal: If it doesn’t connect to you, your friends, your gang then it’s not going to work in the wider world.

FIND OUT HOW TO TAP INTO HUMAN INSTINCTS AND DISCOVER NEW WAYS TO THINK ABOUT CREATIVE CONTENT

All stories start with something big - Love. Hate. Greed. Surprise. A funny moment. You need conflict. You need an emotional change. In movies it’s called “the hook”. For brands it’s an attention grabbing image, the first frame of a TikTok moment. But how do you know your moment will connect?

Try this - think of your brand as a film or movie star, what movie would it be? Why should we care? It’s no accident you choose to watch certain TV series, certain genres. Your choices are based on who you are and what moves you, emotionally. People react to brands in the same way, as a reflection of themselves, or a reflection of how they want to see themselves.

So go on - who would play you or your brand in a movie and why? What should we care? Answer these questions and you might find out something new + why your story is important. Try it, you’ll be surprised.

Masterclass - Emotional creativity

In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, this Masterclass gives you the shortcuts to ensure your work connects. By tapping into the power of emotion, you’ll learn how to create content that captivates, all the way from pitch to production.

This course taps into the pivotal role that emotions play in creative content marketing.  You'll learn how to hit the right tone and ensure your pitch / story connects with your audience.

Like salt to the chef, life tastes bland without emotion. Learn to sprinkle emotion on your creativity and you'll gain a powerful potion, a way to make people fall in love (Crazy Rich Asians) be scared to dip their toe in the water (Jaws) and force a father to chop off his son's hand (Star Wars).

Masterclass - Stop the scroll start feeling

Scrolling, what’s wrong with scrolling?

 We love to scroll . On average people scroll 90 metres a day, that’s 52 miles a year, which means… in a lifetime we’ll scroll and swipe approximately 6.5 million meters. That’s from here.... to Rome.

The challenge is not scrolling, the challenge is stopping. How do brands, businesses and social media users create content that’ll make people stop and when they stop, stay engaged.  

Science proves humans feel first and think second. Our emotions control how we think, behave, react. It’s our hearts that make us scared of the water. We’re scared of the deep because of our stored emotions, despite our logical minds.

This workshop is aimed at anyone who’s looking for a way to engage online regardless of the platform. A way to create and distribute content which will engage faster, last longer and give generate real results.

Workshop - Create budget friendly video content

If a picture is worth a thousand words a video can be worth a million tweets and reposts.

Video is now the no1 form of content. If you are a creative, brand or business video is your the most powerful marketing tool.

In this session you will learn that creating great video comes down to 3 key questions:

What’s your genre or tone? Nail tone and all other video techniques will fall into place.

Music, what’s your music? TikTok was build on music and for a good reason, it’s a fast solid way to connect, so start with music, you’ll be inspired.

Editing. Describe your film in 3 shots? If you can’t create a beginning, twist and revelation in 3 shots your idea isn’t strong enough, and with three shots you should have the creative campaign for all forms of content.

This workshop is for anyone who’s looking to supercharge their video content or start from scratch.

Workshop - What’s trending in retail?

In partnership with Insider Trends this series of talks, workshops and retail safaris will show you all the latest retail trends.

Whether you’re eager to understand how to break into the high street, or an established retailer looking for emotional inspiration for the launch of a new campaign or product these workshops and tours will serve to inform and inspire.

  • Visit the latest stores and experiences at some of the West End’s leading brands. Or join retail safaris across the world.

  • Understand the stories behind the stores + see how these stories connect with the brand’s Omnibrand experience.

  • Join or develop a bespoke workshop for your brand or agency to create new ideas and campaigns from your in-person experience.

Video and Content Consultancy

If workshops aren’t your thing and you are looking for a more hands on, one to one approach, why not book Carl to work with you on a particular project or brand?

Notch did it. D30 did it. McConks did it.