“Old school talent new media savvy”
I like to combine real world production with new digital solutions
How do you combine creative originality with commercial considerations? Whether online or on the big screen it’s all about attracting and holding people’s attention. Well crafted stories and emotionally engaging content. Unless you’re 30m down, then it’s all about the fish.
What are the benefits of working with Carl?
What are the benefits of combining old school knowledge and new media trends?
Digital overtook broadcast a long time ago, winning at metrics. New media solutions are great at targeting but show and tell lacks old school human values. It’s the difference between gossip and conversation: gossip gets an instant reaction, but it cannot sustain like a well structured conversation. For Amazon Prime it’s the difference between a one-off and an ongoing series.
Carl’s work across genres and platforms benefits clients with knowledge not available to individuals from single sectors. In a world which demands multi-platform, Onmichannel knowledge, production techniques can change overnight . You also have to know if those techniques will be appreciated by the algorithms, let alone A.I.
But, at the end of the show, it all comes down to a great character or brand, a riveting story or campaign and some good old fashioned old school chutzpah.
What about sucess?
Box office, commercial sales and awards. It’s a long list from Oscar nominations to Chicago and San Francisco wins and a cult movie along the way but none of this matters in the commercial and digital worlds where it’s all about numbers and sales. It’s an important differentiator which many narrative fictional creative fail to mention. As a studio executive once said - so, what you got (in dollars).
Well the good news is - the metrics say yes!
And if numbers aren’t your thing listen to… The Dragon’s Den who made their biggest ever offer thanks to a website and Film created for Brighter Bikes… McConks Paddle boards, who sold out in 6 weeks… and the international commercial that spurned its own viral campaign.
And the press?
Press say:
Variety: “Absolutely charming, unabashedly offbeat Blue Juice drew enthused reactions at a packed screening - a quirky comedy set to do strong indie business.”
Clients say:
D3O: Carl very quickly understood our brand. By doing so, Carl… provided thought provoking communication solutions.”
Audience say:
Vimeo on Demand: “Great to see Brain Cox, Succession and Red Dragon, as the father of a garrulous teenager in what is definitely one of the best short films ever made. “
It’s going off!
Honestly, it wasn’t my idea. In fact, it was my best friend who’d fallen in love with a Cornish girl and driven all night to a bay at the end of the world, and what he saw, became a movie. Ever since then, I’ve been in love with the water. Surf, dive, you name it, I’m in. So if the swell is on and the wind is in the right direction (which is rare) don’t be surprised if I don’t pick up the phone, because it’s probably - going off!
